SEO Glossary


Anchor textThe clickable text in a hyperlink, often used by search engines to understand the context of a link.
BacklinkA link from another website pointing to your site. Backlinks can influence your site’s search rankings.
Bounce rateThe percentage of visitors who leave a website after viewing only one page.
Canonical URLThe preferred version of a web page used to prevent duplicate content issues.
CrawlingThe process by which search engines discover and index web pages.
Domain Authority (DA)A metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
Google AnalyticsA free web analytics service offered by Google that tracks and reports website traffic.
Google Search ConsoleA free service provided by Google that helps website owners monitor and maintain their site’s presence in Google search results.
HTMLHyperText Markup Language, the standard language used to create and design websites.
Internal linkA link that connects one page of a website to another page on the same website.
KeywordA word or phrase that users enter into a search engine to find information.
Keyword densityThe percentage of times a keyword appears on a web page compared to the total number of words on the page.
Long-tail keywordA longer, more specific keyword phrase that may be less competitive and easier to rank for.
Meta descriptionA brief description of a web page’s content, is displayed in search engine results below the page title.
Meta tagsHTML tags that provide metadata about a web page, such as its title, description, and keywords.
Organic searchSearch results that are generated by a search engine’s algorithm, as opposed to paid advertisements.
PageRankA Google algorithm used to measure the importance of web pages based on the number and quality of incoming links.
Robots.txtA file placed in a website’s root directory that provides instructions to search engine crawlers about which pages to index and which to ignore.
Search engineA platform, such as Google or Bing, that indexes web pages and returns relevant results based on user queries.
Search engine results page (SERP)The list of web pages displayed by a search engine in response to a user’s search query.