| Anchor text | The clickable text in a hyperlink, often used by search engines to understand the context of a link. |
| Backlink | A link from another website pointing to your site. Backlinks can influence your site’s search rankings. |
| Bounce rate | The percentage of visitors who leave a website after viewing only one page. |
| Canonical URL | The preferred version of a web page used to prevent duplicate content issues. |
| Crawling | The process by which search engines discover and index web pages. |
| Domain Authority (DA) | A metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). |
| Google Analytics | A free web analytics service offered by Google that tracks and reports website traffic. |
| Google Search Console | A free service provided by Google that helps website owners monitor and maintain their site’s presence in Google search results. |
| HTML | HyperText Markup Language, the standard language used to create and design websites. |
| Internal link | A link that connects one page of a website to another page on the same website. |
| Keyword | A word or phrase that users enter into a search engine to find information. |
| Keyword density | The percentage of times a keyword appears on a web page compared to the total number of words on the page. |
| Long-tail keyword | A longer, more specific keyword phrase that may be less competitive and easier to rank for. |
| Meta description | A brief description of a web page’s content, is displayed in search engine results below the page title. |
| Meta tags | HTML tags that provide metadata about a web page, such as its title, description, and keywords. |
| Organic search | Search results that are generated by a search engine’s algorithm, as opposed to paid advertisements. |
| PageRank | A Google algorithm used to measure the importance of web pages based on the number and quality of incoming links. |
| Robots.txt | A file placed in a website’s root directory that provides instructions to search engine crawlers about which pages to index and which to ignore. |
| Search engine | A platform, such as Google or Bing, that indexes web pages and returns relevant results based on user queries. |
| Search engine results page (SERP) | The list of web pages displayed by a search engine in response to a user’s search query. |
